Kochi, Kerala — July ,2025: In a move that could redefine the future of content marketing in South India, Tigris Asia, a leading branding and design consultancy, has teamed up with The Rachel Philips PR Consultancy to launch Kerala’s first dedicated podcast marketing agency — a breakthrough for the region’s fast-evolving communication and branding landscape.
This strategic alliance is not just another PR-meets-content play — it’s a deep-dive into long-form audio storytelling, AI-powered discoverability, and India’s growing appetite for narrative-driven branding.
The service aims to help brands, founders, creators, and institutions transform their stories into immersive podcast formats that connect, convert, and cut through in a crowded content ecosystem. In addition to production, it offers structured podcast marketing strategies that include national podcast collaborations, earned media syndication, and integration with India’s mainstream PR and digital content networks.
“Podcast marketing is the next evolution in purpose-driven brand storytelling,” says Ajnas, Co-founder of Tigris Asia. “It builds recall and relatability in a way static content rarely can.”
“We believe podcast marketing is poised to become the next big wave, just like influencer marketing once was,” says Rachel Philips, Founder of The Rachel Philips Consultancy. “We’re excited to give Kerala brands a chance to lead this shift, not follow it.”
Podcasting is no longer just a content trend — it’s a strategic marketing tool. Popular shows like Advertising is Dead, The Seen and the Unseen, and Voice of Bharat have become platforms where brands, leaders, and cultural moments gain depth and sustained audience engagement. These podcasts don’t just inform — they shape perceptions and build loyalty over time.
This new Kerala-based venture is also set to be the first in India to formally integrate AI-driven PR, helping brands optimise their presence in conversational AI platforms like ChatGPT. With search behavior shifting from Google queries to AI assistants, this dual capability — of podcast marketing and AI discoverability — makes the offering future-ready.
ABOUT TIGRIS ASIA
Tigris Asia is a Kochi-based brand strategy and creative agency known for its design-first thinking and impactful storytelling. Founded by Paul Menacherry, an award-winning National Creative Director with accolades from Cannes Lions and Clio, and co-led by Ajnas, a branding strategist known for his structured frameworks, Tigris Asia has helped scale multiple regional and national brands. Its client list includes Skei Ice Creams, Haeal, V Star, Super League Kerala, and Eastea.
ABOUT THE RACHEL PHILIPS PR CONSULTANCY
Founded by communications professional Rachel Philips, this boutique consultancy has led strategic PR, influencer, and brand launch campaigns across Kerala and South India. From launching Super League Kerala, an initiative of Group Meeran, to crafting powerful campaigns for Liso, Skei, and V Star, the agency has built a reputation for agile activations and measurable outcomes.
For further information, interview requests or media queries, please contact:
Rachel Philips: Phone number and Email address
